Twitch

After nearly a decade, Twitch went through an identity refresh to evolve how they show up in the world, modernizing the brand through a more dynamic system that puts them back in touch with streamers and fans at the heart of the platform.
Along with the brand refresh, an illustration set was developed to help bringing the community foward as an integral part of the identity. Using the updated logo's subsurface quality and hyper-saturated palette as the main elements to achieve an ownable look, the illustrations became a valuable asset within their tools, allowing the brand to express itself in a unique and recognizable way.

• Client: Twitch
• Year: 2023
• Creative and Art Direction: Porto Rocha
• 3D and Motion: Pedro Veneziano
• Modelling Support: Lukas Kawakami
• Developed in partnership with Twitch Creative Team