With the release of two new suitcase colors, Rimowa comissioned a pair of visuals to set the tone for the collection. The newly added hues are inspired by cacti and desert roses, and the videos should manifest such essence.
The contrast between a cactus and a flower was the starting point for the creation. Harsh and soft, arid and humid, sand and water—these dualities led to the landscapes in which the products live. Each environment is then explored through the lens of surrealism, surrounding the stark look of the suitcase with soft and dreamy visuals.
- Client: Rimowa
- Year: 2020
- Creative Direction: Lorenzo Garizio, Marin Mornieux, Yannis Henrion
- Art Direction, 3D and Motion: Pedro Veneziano
- Sound Design: Melanie Kleid