With the release of two new suitcase colors, Rimowa comissioned a pair of visuals to set the tone of the collection. The newly added shades are inspired by cacti and desert roses, and the videos should manifest the desertic essence behind the products.
The beautiful contrast between a cactus and a flower was the initial inspiration for the visuals. Harsh and soft, arid and humid, sand and water—these dualities helped setting the environments in which the products live. As the videos progress, these landscapes were then viewed through the lens of surrealism, exploring mesmerizing effects to set a unique essence for each product.
- Client: Rimowa
- 3D, Motion graphics
- Year: 2020
- Creative Direction: Lorenzo Garizio, Marin Mornieux, Yannis Henrion
- Art Direction, Visuals and Motion: Pedro Veneziano
- Sound Design: Melanie Kleid