As part of a brand evolution led by Made Thought Studio, Herman Miller comissioned a motion campaign to feature and celebrate their full array of Gaming chairs: Aeron, Embody, Sayl and Vantum.
Each visual takes queues from the materiality and design of a specific chair and extrapolates them, crafting bespoke build-ups to highlight key product aspects—but with a kinetic, evocative approach that speaks to the gaming universe.
Ranging from a sleek thread weaving to an alienesque goo, the goal was to explore different styles in order to engage with a wider audience. Ultimately, this combination of eye-catching effects with a minimal and sophisticated setup aimed to visually stablish the Gaming sub-brand as a boost of energy—a power-up within the design-centered legacy brand.

• Client: Herman Miller Gaming
• Year: 2025
• Creative Direction: Made Thought, Herman Miller Gaming
• 3D and Motion: Pedro Veneziano
• Sound Design: Bloco Studio