Herman Miller Gaming, Embody 4.0

Motion and still campaign for Herman Miller Gaming, promoting the launch of two new colorways for their most notorious product—the Embody Gaming chair.
The campaign expands on the contrasting tones of the chairs, playing with the concept of "light and dark" and taking cues from gaming culture as the chairs battle each other. While motion has a more playful and energetic presence, the visuals remain in a sophisticated, minimal space, connecting with Herman Miller's visual signature—as well as engaging with both gaming and design-driven audiences.

• Client: Herman Miller Gaming
• Year: 2025
• Creative Direction: Made Thought, Herman Miller Gaming
• 3D and Motion: Pedro Veneziano
• Sound Design: Bloco Studio