Appy Fizz

Year: 2016

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Appy Fizz Appy Fizz
Appy Fizz

Appy Fizz is a sparkling apple juice drink available in India. The product's new identity visualizes the fizzing sensation of the drink through a dynamic graphic language of dots, taking over shapes and scenarios.
Along with other graphic artists, I was comissioned to develop a set of imagery that expands the identity into a spatial, vibrant expression. The main campaign images were brought to life with brand ambassador and Bollywood star Priyanka Chopra, while the motion videos highlight the product as a protagonist.

  • Client: Parle Agro
  • 3D, Advertising, Set design
  • Year: 2016
  • Creative/Art Direction: Jessica Walsh, Stefan Sagmeister
  • Lead Design: Jessica Walsh, Felipe Rocha
  • 3D and Motion: Pedro Veneziano
  • Photography: Leda & St. Jacques
  • Retouching: Lutz + Schmitt