Appy Fizz is a sparkling apple juice drink available in India. The product's new identity visualizes the fizzing sensation of the drink through a dynamic graphic language of dots, taking over shapes and scenarios.
Along with other graphic artists, I was comissioned to develop a set of imagery that expands the identity into a spatial, vibrant expression. The main campaign images were brought to life with brand ambassador and Bollywood star Priyanka Chopra, while the motion videos highlight the product as a protagonist.
- Client: Parle Agro
- 3D, Advertising, Set design
- Year: 2016
- Creative/Art Direction: Jessica Walsh, Stefan Sagmeister
- Lead Design: Jessica Walsh, Felipe Rocha
- 3D and Motion: Pedro Veneziano
- Photography: Leda & St. Jacques
- Retouching: Lutz + Schmitt