23º Rio Cello
Identity proposal for the 23rd edition of Rio de Janeiro's annual cello music festival. The event happens once a year, gathering both national and internacional musicians and dancers for a series of perfomances, all open to the public.
The goal was to create a visual identity closely related to the protagonist of the festival: the cello. The instrument's particular shapes (the "F holes") were redesigned into a modular element that visually translates the essence of the cello music: the back and forth movement of the hand, the angle variations of the bow, the intensity, the speed, all decoded into a graphic system that can be played like an instrument. The rounded graphics also have an important relation with Rio's iconic pathway patterns, combining the soul of the city with the motion of the sound.
- Client: Rio Cello
- Visual communication
- Year: 2017