Appy Fizz


Series of visuals I created with Sagmeister & Walsh for the new Appy Fizz identity, translating the fizzing sensation of the drink into a vibrant, sparkling identity. The campaign is brought to life with brand ambassador and Bollywood star Priyanka Chopra.

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Appy Fizz

Along with other talented graphic artists, I was given the chance to work with the studio and unfold this graphic identity into a universe that surrounds the product. There were many possibilites to this brief, so my focus was not only to extend the brand, but also to come up with something that shifts from my personal work language to S&W’s visual boldness. I was commissioned to create 5 backgrounds for the print campaign, plus a couple of animations for their Instagram action — and I can humbly say it was a remarkable experience.

Creative/Art Direction: Jessica Walsh, Stefan Sagmeister;
Lead Design: Jessica Walsh, Felipe Rocha;
Designers: Daniel Brokstad, Fumi Omori, Liron Ashkenazi, Pol Solsona, Simón Sepúlveda, Zipeng Zhu;
Photography: Leda & St. Jacques;
Retouching: Lutz + Schmitt.